RALEIGH -- RBC Centura Bank is now operating as RBC Bank following the change of its legal name to RBC Bank effective April 4.
The switch was made to emphasize the bank's connection to its parent company as part of RBC's global brand strategy and a message of overall stability and growth.
The most recent acquisition of Alabama National BanCorporation brings RBC Bank to 430 banking centers, 6,000 employees and $33 billion in assets.
"We announced our plan to change our name in January, which came on the heels of three acquisitions in the past 18 months and with our headquarters' grand opening in Raleigh just a few months away," said Scott Custer, RBC Bank chairman and CEO. "We have embraced many changes as we have grown in the past year, and becoming RBC Bank marks a pivotal time in our history."
The name change will be part of a phased transition over time.
For nearly 20 years, Centura had been a part of the bank's name. It was developed in 1990 when the bank was formed from the merger of Rocky Mount-based Peoples Bank and Trust Company and Planters National Bank and Trust Company, two regional banks with a combined century-long heritage. "Centura" was coined from the root words for "century" and "future" and has represented the bank's strong history in the Southeast as well as future growth. In 2001, the bank added the letters "RBC" to its name when it was acquired by Royal Bank of Canada.
RBC Bank is headquartered in Raleigh.
Laura Keeter